the 3BL revolution

better capital has been excitedly promoting triple bottom line theories and business practices for years.  We believe the 21st century will be a transformative one for businesses and the global community.  We plan to add a plethora of tools and services to help grow this movement, and we work hard to ensure all our businesses stay true to its principles.  In the near future the links below under "statements" will layout in greater detail our unique 3BL approach. 

So what is 3BL anyway?
Here is a brief starting point for your learning pleasure from Wikipedia:

"...triple bottom line (or "TBL", "3BL", or "People, Planet, Profit") captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, environmental and social. With the ratification of the United Nations and ICLEI TBL standard for urban and community accounting in early 2007, this became the dominant approach to public sector full cost accounting. Similar UN standards apply to natural capital and human capital measurement to assist in measurements required by TBL, e.g. the ecoBudget standard for reporting ecological footprint." 

SOURCE: Wikipedia entry